Web design

+ Real Estate, Wordpress Project


This website project is a custom built design (no templates) that relies on wordpress as its CMS. The user experience of this web project was first and foremost, so it called for proper research on targeted users before prototypes and coding could begin.
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Work completed


project wireframe project persona

WP - Real Estate Project

+ Mobile view: quick & dirty


This website project is a custom built design (no templates) that relies on wordpress as its CMS. The user experience of this web project was first and foremost, so it called for proper research on targeted users before prototypes and coding could begin.

Check out more details on the full site (same url) when you get back to your tablet, mac, or pc.


Work completed

  • Website Design
  • Website Development
  • User Group Testing
  • Real Estate site homepage

    Clean and engaging homepage design with clear call to action

  • Real Estate site listing page

    Easy to navigate listing information with plenty of user options

  • Integrated MLS search tools

    Integrated MLS search tools provide users complete database access

  • Detailed search results information

    Home search results include an integrated Google map view of area

The project

For a successful real estate agent, it becomes harder and harder to stay up to date with new listings, new clients, and the never ending process of showing homes. To maintain a strong level of client care and attention, the need arose to develop a web site that would meet their most common needs.

I began this project by identifying and focusing on the target users for this site. Through user research, he was then able to create "persona's" for the most common users and their real estate needs.

The result

By developing persona's for the site's users and tasks, the prototyping process was streamlined to allow for maximum code time. Built initially in XHTML and then integrated into Wordpress' PHP file structure, the site transitioned smoothly into its CMS home.

The final stages of this project included integrating and testing the dsIDX MLS plug-in, in order to access the most recent MLS data. Finally, I administered a task-based user group test that provided pertinent feedback about the site's usability and overall design.

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